Be Funny or Die: How Comedy Works and Why It Matters
Your Life Is Manufactured: How We Make Things, Why It Matters and How We Can Do It Better
Neurogastronomy: How the Brain Creates Flavor and Why It Matters
Wasteland: The Dirty Truth About What We Throw Away, Where It Goes, and Why It Matters
Good Strategy/Bad Strategy: The difference and why it matters
The Music Instinct: How Music Works and Why We Can't Do Without It
