About the Author Emrah Yayici contributes to IIBA (International Institute of Business Analysis) as a chapter President. He is the author of the best-selling Business Analysis Methodology Book, Business Analyst's Mentor Book, and UX Design and Usability Mentor Book. He is one of the managing partners of UXservices, BA-Works and Keytorc. He started his career as a technology and management consultant at Arthur Andersen and Accenture. Afterward he led global enterprise transformation projects at Beko-Grundig Electronics. During his career he has managed multinational and cross-functional project teams in banking, insurance, telecommunications, media, consumer electronics, IT industries, and startups.
